John Storey

PharmacyResearch.co.uk (Moderator services)

Research Consultant and moderator. Pharmaceuticals Medical-Healthcare research and consumer FMCG

Services

Moderator Focus Groups, In-depth Interviews, and Online Surveys and Digital Research, including Social Listening Physician and Patient Research, Patient Journey, Concept TTP message Testing Retail Shopper and consumer research  

Speciality

Pharmaceuticals Medical-Healthcare research and consumer FMCG Covering all therapy areas including Oncology, Cardiology, Respiratory, Diabetes, etc and Consumer Health. Physician and Patient Research, Patient Journey, Concept TTP message Testing Focus Groups, In-depth Interviews, and Online Surveys and Digital Research, including Social Listening Also highly experienced in FMCG, Food, technology, mobile, gaming and health, and beauty.

Background

Retail Pharmacy and Supermarket background led to Consumer Health Branding and marketing. Research Director in Novartis Consumer Health, Abbott Pharmaceuticals and also Digital Marketing Director. The Boots Group and Weldricks Pharmacy - Marketing Positions. Own Brand, Packaging and Generics and Biosimilars.

Sectors

  • Business to business
  • Charities & Not-for-profit
  • Consumer durables
  • FMCG
  • Pharmaceuticals & Healthcare
  • Retail

Skills & Services

  • Ethnography
  • International
  • Mystery shopping
  • Online/Mobile
  • Qualitative
  • Quantitative
  • Secondary Research (data mining, desk research, web analysis)
  • Specialist techniques
  • Workshop facilitation
  • Desk Research