Experienced childrens’ researcher available for focus group projects, paired depth interviews, friendship groups, ethnography, online focus groups, accompanied shopping/surfing.
Brand Licensing Expertise. Author of ‘Learn Market Research in a Week’ (Hodder) and ‘Secrets of Success in Brand Licensing’ (MX Publishing) as well as a number of children’s books (JudyBee).
I’m happy to work alone managing your project or work with your usual supplier on the children’s sector. I am also happy to work with other researchers and agencies on a sub contract/freelance basis.
I have Marketing and Market Research credentials having worked for ICI, Kodak, Mars, Numico, Taylor Nelson and Q-Search. I hold a Post Graduate Diploma in Market Research, Business Studies HND (with French) and a Masters Degree in International Marketing.
In addition to my Marketing and Market Research experience I am also an NLP Trainer and Coach with a Kids Coaching Practice and I train other NLP Professionals in working with children so as you can imagine I find it very easy to run children’s focus groups and use a lot of NLP techniques, play therapy and metaphors to get rich insight.