Judy Bartkowiak

Kids Research

Qualitative Kids Researcher/ Brand Licensing Expert/NLP


Experienced childrens’ researcher available for focus group projects, paired depth interviews, friendship groups, ethnography, online focus groups, accompanied shopping/surfing.

Brand Licensing Expertise. Author of ‘Learn Market Research in a Week’ (Hodder) and ‘Secrets of Success in Brand Licensing’ (MX Publishing) as well as a number of children’s books (JudyBee). 

I’m happy to work alone managing your project or work with your usual supplier on the children’s sector. I am also happy to work with other researchers and agencies on a sub contract/freelance basis. 

I have Marketing and Market Research credentials having worked for ICI, Kodak, Mars, Numico, Taylor Nelson and Q-Search. I hold a Post Graduate Diploma in Market Research, Business Studies HND (with French) and a Masters Degree in International Marketing. 

In addition to my Marketing and Market Research experience I am also an NLP Trainer and Coach with a Kids Coaching Practice and I train other NLP Professionals in working with children so as you can imagine I find it very easy to run children’s focus groups and use a lot of NLP techniques, play therapy and metaphors to get rich insight. 




Children’s,Teens and Parents- Qualitative Research – focus groups, depths, qualihalls, online focus groups, ehtnography, accompanied shopping  with an NLP approach. 


MA International Marketing

Post Grad Dip Market Research

HND Business Studies (with Marketing and French)

NLP Trainer and Kids Coach

Author of ‘ Learn Market Research in a Week’, ‘Secrets of Success in Brand Licensing’, ‘NLP Workbook’, ‘Self-Esteem Workbook’, ‘Secrets of the NLP Masters’ and ‘Be a happier parent with NLP’ also the Engaging NLP series fo Workbooks. 

Owner Kids Brands Europe providing Qualitative Market Research with children teens and parents

Montessori Teacher

Mother of four children