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Julia Whitehead

Ask Joe Public Ltd

Qualitative Research Consultancy with 20 years + experience


We offer a broad spectrum of both traditional and new qualitative methodologies including group discussions, depth interviews, inhome visits, intercepts, mobile, online, professional and consumer generated filming, vox pops and workshops


We are experts in understanding consumers' behaviour, attitudes and perceptions to existing and new brands, communication, new initiatives and the competition.

We undertake research across a broad spectrum of sectors, predominantly FMCG, food & drink, beauty, retail, financial services, utilities and leisure.

The focus of our research is in brand positioning and evaluation, concept development, NPD, strategy, design, corporate identity and creative development.

We work with brands, suppliers, creative, branding and other insight agencies.


Ask Joe Public was established in 2006 by Julia Whitehead.  Julia has over 20 years' experience in qualitative market research, previously working in both research agencies and in a client side role.  She is passionate about research and problem solving.  She works independently and with other senior level researchers when a larger team is required.