- Full range of qualitative methodologies
- Quantitiave Market Selection – proprietary model used
- Desk research used extensively
- Qualitative /quantitative research to guide market entry
- Genuine global reach; specialist in the Euros and the USA
Speciality
I specialise in working particularly with SMEs (typically £2M+ turnover), to provide them with management consultancy-grade market intelligence
#marketentry #internationalgrowth #goglobal #marketdevelopment
Background
I have over 15 years experience in senior international research roles (both agency and client side), work closely with other Director-level researchers, and utilise a global network of vetted Associates and Expert Witnesses, each of them proficient in specific territories and/or sector dynamics. I am a long term Partner to Department for International Trade, have worked with New Zealand Trade and Enterprise and British Chambers. The result? I have been instrumental in transforming the export performance of over 140 UK SMEs
Sectors
- Business to business
- Financial
- Industrial, manufacturing & logistics
- IT (inc Ecommerce)
- Retail
Skills & Services
- International
- Qualitative
- Secondary Research (data mining, desk research, web analysis)
- Specialist techniques
- Workshop facilitation
- Desk Research