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Julian Bridgewater

Research Consultant, Vantage Research

Overview

Research Consultant with more than 10 years' experience. Helping organisations understand and delight their customers and stakeholders

Services

  • 10+ years research and consulting experience mostly at RM/AD level (see https://www.linkedin.com/in/julian-bridgewater)
  • Qualitative specialist (classic and digital methodologies, co-creation, deliberative, ethnographic, ideation workshops, fast track NPD etc), but also adept at incorporating quantitative evidence
  • Well versed in social and Public Sector research (eg NHS, police, local authority, HSE etc)
  • Consulting track record includes: Brand launches, strategic product and service development, boosting fundamnetal customer understanding (eg VOC program design), forecasting and qualitative trend analysis
  • International projects focused on market entry /scoping, esepcially for SME audience
  • Financial experience includes debriefing to Board level for Barclays and Legal and General

A small sample of my clients' feedback:
- "The team was very struck by the level of detail and how the impact of specific crimes on local victims was described, and would like to commission further analysis on the strength of that" (SE Police and Crime Commissioner)
- "We found it extremely insightful and the methodology was a great way to approach our launch"
Operations Dirctor, Onfido (Digital Tech Leader)

About

I believe that research has limited value until it's acted upon, and still get excited at just how much impact deep insights can have, when used well ...Seeing a client Director suddenly grasp why customers didn't 'get' the company's Advertising (after he was included in a live customer focus group), was inspirational. I relish the opportunity to constructively speak truth to power, and help organisations deal with the ever-increasing speed of change, whilst meeting and exceeding their customers' expectations.

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