Julian Watson

Sketch Insight & Consulting Limited

Solving business problems with creative thinking and consumer research.


Solving business problems with creative thinking and consumer research

Unique background in research, insight and marketing across both client-side and agencies.

  • Design thinking & processes
  • Ideation
  • Strategic planning
  • Customer journey optimisation – physical and digital journeys
  • Insight visualisation and storytelling
  • Data mining to unearth hidden opportunities
  • Attitudinal and behavioural segmentations
  • Translating complex data sets into prioritised and actionable business opportunities
  • Refreshing continuous data sources (e.g. advertising/customer satisfaction trackers) to be more relevant, actionable and engaging
  • Consumer immersions
  • Online consumer communities
  • Concept development and testing
  • Product testing


Design thinking


Quantitative research

Online communities




Julian has over 15 years experience in insight management on both the client and agency side. He started his career as a quantitative specialist with customer satisfaction experts J.D. Power & Associates and then moved into retail insight roles within Kantar and Tesco.  Julian has International experience having managed the YUM! accounts for Australia and New Zealand whilst working for insight consultants The Leading Edge.  More recently he has been a lead manager within the Business Strategy & Insight team of McDonald’s UK, helping to drive 43 quarters of consecutive growth.

Julian has provided fresh insight and strategic support for client side and agency teams across multiple categories.



Pizza Hut




The Leading Edge

J.D. Power & Associates


  • Advertising & Media
  • Children & Youth
  • Entertainment, leisure & travel
  • FMCG
  • Pharmaceuticals & Healthcare
  • Retail
  • Utilities

Skills & Services

  • International
  • Online/Mobile
  • Qualitative
  • Quantitative
  • Secondary Research (data mining, desk research, web analysis)
  • Workshop facilitation
  • Desk Research