Yiannis Karalis

Moebius Research

Online market research & data science consultancy

Services

  • Online Research (end-to-end services)
  • Market intelligence and market research solutions for Greece / Cyprus (Greek language) and international markets.
  • Consumer Insights
  • Customer Typologies
  • Market Segmentation
  • Customer Retention / Loyalty modeling
  • Market Intelligence Analytics
  • Multi-dimensional Research Statistics (Conjoint, Regression, Clustering etc)

Speciality

  • Online Research
  • Consumer Insights
  • Consumer Behavior
  • Market Research Project Management
  • Marketing Research
  • Primary Research
  • Survey Design
  • Questionnaire Design
  • Data Analysis
  • Customer Satisfaction
  • Customer Retention
  • Desk / Secondary Research
  • Market Analysis
  • Business Intelligence
  • Data Management
  • Business Analysis
  • Insight reporting/ presentation
  • Data Visualization
  • Information Visualization
  • CX consultancy / User Experience (UX) research
  • Usability Testing
  • Data Science
  • Statistics
  • Statistical Modeling
  • Data Modeling
  • Data Mining
  • SPSS
  • SQL
  • Python
  • Tableau
  • Conjoint Analysis
  • Cluster Analysis
  • Factor Analysis
  • Regression

Background

  With 20 years of experience in market research in diverse positions for either multinational research groups (such as GFK, Millward Brown) or client-side, having under the belt a variety of consumer & business-to-business research projects from various sectors -FMCG, telco, services, pharma- now specialized in digital research execution 360 - UX / Online.   Also, trained in salesforce auditing  and customers experience by observational research for mixed quant-qual projects (on/offline).   Having a scientific background in statistics and extensive experience in data analysis, we employ advance techniques and offer impeccable number crunching of complex datasets (survey/marketing/sales),  along with meaningful insight extraction and actionable recommendation.

Sectors

  • Advertising & Media
  • Automotive
  • Business to business
  • Children & Youth
  • Consumer durables
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • Government, social research, education
  • IT (inc Ecommerce)
  • Pharmaceuticals & Healthcare
  • Retail
  • Utilities

Skills & Services

  • Business services for market researchers
  • Data Processing & Reporting
  • International
  • Mystery shopping
  • Online/Mobile
  • Quantitative
  • Secondary Research (data mining, desk research, web analysis)
  • Specialist techniques
  • Desk Research