Kate McGhee


emBold: Brand | Strategy | Consulting


emBold, led by Kate McGhee, is a totally flexible consulting partner: either acting as a mini-agency, or working directly with corporate clients to provide research capacity, or as an associate/subject matter expert. Most emBold client engagements are international. 

These are typical emBold assignments:

  • brand perception audits (360-degree)
  • b2b marketing and insight strategy (international capabilities, qual and quant)
  • employer branding
  • corporate branding
  • innovation, new service/product development

… delivered in a really practical, user-friendly way

  • interim client-side research manager roles
  • project design
  • supplier briefing and management
  • executive interviews / group discussions
  • workshop design and facilitation
  • Creative outputs and staff engagement activities
  • Full-service business model, or lighter-touch research resource

to interesting and engaged clients

emBold’s client engagements have included: business schools, technology companies and multinationals.

always a global perspective

Over the last 15 years: Kate has lived / worked in London, Chicago, Toronto, Mumbai and more recently went back to school to get a MSc in Asian Marketing and Consumer Insight in Singapore.


emBold’s passions are:  

Employer Branding: helping clients to fine-tune their corporate brands to attract and remain relevant to today’s best talent.

Deeper insights, using methods from the ethnography and design thinking toolkit to solve marketing challenges.


emBold specialises in international b2b / corporate marketing research and marketing strategy.

Current work is specifically focused on employer branding and recruitment marketing.

emBold’s managing director, Kate McGhee, has nineteen years industry experience from agency roles within the WPP network (BPRI, TNS) and GfK/NOP. A specialist in brand and communications, focusing on the corporate client engagements for the last decade.

She set up as an independent consultant in 2010 and launched emBold in 2012.

A former agency client director, Kate is comfortable working with senior stakeholder audiences, and navigating complex global marketing issues.

See LinkedIn profile for more information…