- Full-service qualitative market research for Spanish market. This includes all stages from recruitment, set-up, moderation through to reporting, presenting results etc.
- Focus groups, IDIs, ethnographic studies, skype interviews etc
- Online qualitative methodologies
- Translation of related documents - English, Spanish, French
- Transcripts groups/interviews in English & Spanish etc
Speciality
Qualitative insight and communication research in Spain - fmcg, pharma, b2b, communication etc
Background
- I am a Brit, based in Madrid, who has been specialising in providing qualitative strategic insight and market research throughout Spain, for many years and have experience in a broad range of sectors, including fmcg, pharma, healthcare, booze, retail, kids & teens, comms, advertising, entertainment, npd, design & packaging, b2b, financial, travel & tourism etc.
- I particularly enjoy co-creation and npd research.
Sectors
- Advertising & Media
- Agriculture Veterinary & Environment
- Automotive
- Business to business
- Charities & Not-for-profit
- Children & Youth
- Consumer durables
- Entertainment, leisure & travel
- Financial
- FMCG
- IT (inc Ecommerce)
- Pharmaceuticals & Healthcare
- Retail
- Utilities
Skills & Services
- Business services for market researchers
- Ethnography
- International
- Online/Mobile
- Qualitative
- Recruitment and Fieldwork
- Transcription & Translation