Katy Johnson

SMART Research SL Qualitative Research Spain


  • Full-service qualitative market research for Spanish market.  This includes all stages from recruitment, set-up, moderation through to reporting, presenting results etc.
  • Focus groups, IDIs, ethnographic studies, skype interviews etc
  • Online qualitative methodologies
  • Translation of related documents - English, Spanish, French
  • Transcripts groups/interviews in English & Spanish etc


Qualitative insight and communication research in Spain - fmcg, pharma, b2b, communication etc


  • I am a Brit, based in Madrid, who has been specialising in providing qualitative strategic insight and market research throughout Spain, for many years and have experience in a broad range of sectors, including fmcg, pharma, healthcare, booze, retail, kids & teens, comms, advertising, entertainment, npd, design & packaging, b2b, financial, travel & tourism etc.
  • I particularly enjoy co-creation and npd research.


  • Advertising & Media
  • Agriculture Veterinary & Environment
  • Automotive
  • Business to business
  • Charities & Not-for-profit
  • Children & Youth
  • Consumer durables
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • IT (inc Ecommerce)
  • Pharmaceuticals & Healthcare
  • Retail
  • Utilities

Skills & Services

  • Business services for market researchers
  • Ethnography
  • International
  • Online/Mobile
  • Qualitative
  • Recruitment and Fieldwork
  • Transcription & Translation