Consultancy with expertise in Designing & Evaluating emotional experiences. With 24 years + experience in a senior Insights role with P&G I am now helping clients develop better processes and create better Brands, communications, products and in particular packaging.
Expert workshop facilitator with particular skills in multidisciplanary team ideation. Leading advocate of “Test & Learn”, rapid prototyping, virtual prototyping and fast cycle learning. Expert on evaluating emotional experiences through biometric, pyschometric and neurometric testing. Now clients & researchers can use time responsive measures eg. True Implicit, Fast Explicit, System 1, Findability and Standard Response Questions on our newly developed cloud-based SAAS test platform.
Please call me on 07951 619570 if you are interested in understanding more.