Keith Ewart

Blue Chip Innovation


Specialists in Designing Emotional Experiences


Consultancy with expertise in Designing & Evaluating emotional experiences.  With 24 years + experience in a senior Insights role with P&G I am now helping clients develop better processes and create better Brands, communications, products and in particular packaging.

Expert workshop facilitator with particular skills in multidisciplanary team ideation.  Leading advocate of “Test & Learn”, rapid prototyping, virtual prototyping and fast cycle learning.  Expert on evaluating emotional experiences through biometric, pyschometric and neurometric testing.  Now clients & researchers can use time responsive measures eg. True Implicit, Fast Explicit, System 1, Findability and Standard Response Questions on our newly developed cloud-based SAAS test platform.

Please call me on 07951 619570 if you are interested in understanding more.



  • Advertising & Media
  • Business to business
  • Consumer durables
  • FMCG
  • Pharmaceuticals & Healthcare
  • Retail

Skills & Services

  • Ethnography
  • Mystery shopping
  • Qualitative
  • Quantitative
  • Specialist techniques
  • Workshop facilitation