We are a pair of seasoned insight professionals specialising in the technology, media and telco sectors. We have helped some of the biggest global brands answer strategic business questions, rooting our recommendations in the realities of people’s lives. Our ethos is to ‘Get Closer, Go Deeper’ – that means pushing the boundaries in data collection and analysis. Then we communicate the insight through beautiful, professionally-designed creative outputs.
In terms of data collection we focus mainly on qualitative and ethnographic techniques, using traditional and more innovative methods to deliver bespoke, ad hoc research solutions. We often conduct longitudinal studies, staying with participants for long periods of time to truly understand them, their needs and their behaviours. Techniques we employ, often in combination, include:
- Our proprietary EyeCam methodology, shortlisted in the Best Innovation catgeory at the MRS Awards 2014
- Filmed ethnography
- Online and smartphone app-based data collection
- Face-to-face qualitative techniques e.g. depth interviews, focus groups etc
- Supplementary quantitative methods
For analysis purposes we often involve experts from across academic disciplines, thereby applying different lenses to look at data from multiple specialist perspectives. Disciplines we have worked within include anthropology, psychology, behavioural science, linguistics, semiotics and sociology.
In terms of creative communications we work with professionals to deliver films, dynamic web portals, websites, infographics, booklets and traditional presentations. You can see some of our output here and here.