Laura Adams

Halo Marketing & Research Ltd


A flexible consultancy service – regularly managing qualitative and desk research projects from start to finish, while also providing adhoc support to assist the in-house agency team during busy periods.

Experienced across a range of sectors (FMCG, health, education, technology and finance) with a specialism in retail.


In recent years, I’ve become increasingly involved in retail research for grocery, clothing and DIY retailers/brands. Progressing research insights into meaningful retailer recommendations has grown into a confident core skill. Recent projects have examined POS, category flow, fixture layout, range evaluation and promotional cut through/impact.


Laura has 10+ years consumer insight experience since graduating with a First Class Psychology degree – a final year specialism in conversation analysis made qualitative research the natural next step.

Laura has been a freelance consultant for the past 5 years working for a varied client base. She has worked extensively on projects investigating merchandising, buyer behaviour, packaging, advertising, POS, range review, NPD and much more!

Prior to going freelance, Laura gained valuable client-side experience at Littlewoods (retail), British Waterways (leisure & tourism) and PriceWaterhouseCoopers (professional services) – this client-side background gives Laura a holistic understanding of the research process and how insight is implemented to bring about change.

‘I love what I do and this shows in my work. I relish the opportunity to talk to people from diverse backgrounds and understand what makes them tick. I particularly enjoy free-flowing research methodologies, which allow respondents to explore opinions and behaviour without boundary, thereby uncovering a deeper level of insight.’

Professional Accreditations
Market Research Society (MRS) Associate.
Chartered Institute Of Marketing (CIM) Professional Diploma.