Leonore Saintville


Innovation, qualitative and client-side project support


BRAND ACT! is a boutique brand strategy and co-creation agency.

We use theatre improvisation and storytelling to feed into insight and brand development.

I work directly with clients or with agencies. I provide in house client-side project support or full research services. 

– facilitating insight and ideation workshops, unlocking insight and developing concepts

– creating immersive experience to unleash creative thinking

– storytelling training

– groups, one-to-one interviews and ethnographics (with video report), online moderation

– CMI team in-house support for special projects that need an extra pair of hands and a fresh mind!

– strong communication and presentation skills, blending business and artistic techniques (theatre – I’m a fully trained actress and theatre producer too!) to create inspiring and impactful experience

– bilingual English/French


Brand strategic planning, brand positioning/repositioning, innovation/new concepts development, advertising, foresight and future trends

FMCG and luxury goods: beauty, personal care, healthcare, fashion, food and homecare sectors

Global markets, global coordination, qualitative research and co-creation workshop in France, UK, US


I am a senior insight and brand strategist with over 15 years experience, as well as a trained actress and theatre company director.

Before creating Brand Act!, I worked in global insight roles at L’Oréal, Reckitt Benckiser and Unilever, whilst completing a Foundation Diploma at the London School of Dramatic Arts and producing numerous shows with Tamise En Scène, a theatre company I set up in London in 2009.

With a foot in both worlds, I quickly realised the power of theatre as a catalyst to reveal human truth and unleash creativity. 

Born in Paris and educated at the Paris Institute of Political Studies (Sciences Po), I settled in London 10 years ago.