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Lesley Russen

Research Director, Agrifocus Ltd


Agricultural research specialist.

25 years + market research experience in agriculture, agribusiness & the food supply chain.


  • Specialist researcher in all aspects of agriculture, agribusiness and related markets. I offer full project management from preparation of research proposals to full project direction, management & research analysis.
  • Research methods include online and desk research, focus groups, F2F depth interviews, CATI, online and F2F surveys.

Extensive research experience of the following sectors:

  • farmers & growers
  • non food land use and landowner activities
  • agritech concept testing & solutions
  • vets, animal health products and services
  • agronomists, plant breeders
  • agricultural distributors and merchants
  • animal feed suppliers & nutritionists
  • food processors, manufacturers and retailers
  • land agents and auctioneers
  • natural capital and environmental interests
  • equine: commercial and leisure owners


From a family farming background, I have a BSc in Agriculture with Agricultural Economics and have worked in agricultural market & industry research for over 25 years.

I have experience of all aspects of agriculture, agribusiness and associated land based industries. I've managed and directed projects worldwide but am now 95% UK based.  Sector experience includes:

  • animal health & biotechnology
  • precision farming technology and wider agritech in both livestock and crops
  • animal feed & nutrition
  • quality assurance and food supply chains
  • primary food marketing
  • agronomy
  • farm machinery, equipment and spares
  • natural capital
  • small animal feed and vet products
  • equestrian market research

Typical research projects include:

  • industry analysis, new product development & positioning
  • concept testing & analysis of distribution channels
  • stakeholder surveys & research
  • research of purchasing behaviour and trends

I set up Agrifocus following many years experience with larger scale agencies including Produce Studies and, latterly, Landell Mills where I was Research Director before leaving in 1995.  Past member of the SE Wales Committee of the Country Land & Business Assoc (CLA), I  am Past Chairman of the Monmouthshire Agricultural Society & sit on the board of Governors of Haberdashers Monmouth Schools.