Lesley Russen

Agrifocus Ltd


Specialist market research for agriculture and agribusiness


  • Specialist researcher in all aspects of agriculture, agribusiness and related markets. I offer full project management support: from preparation of research proposals to full project direction, management & analysis with comprehensive written reports and personal presentations where required.
  • Research methods include online and desk research, focus groups, F2F depth interviews, CATI, online and F2F surveys.

Extensive research experience of:

  • farmers & growers
  • non food land use and landowner activities
  • vets
  • agronomists
  • agricultural distributors and merchants
  • animal feed suppliers & nutritionists
  • food processors, manufacturers and retailers
  • land agents and auctioneers
  • natural capital and environmental interests
  • equine: commercial and leisure owners


I have over 25 years experience of market research in all aspects of agriculture, agribusiness and other associated land based industries. I’ve managed and directed projects worldwide but am now 95% UK based. The areas of agriculture and agribusiness in which I have research experience include:

  • animal health & biotechnology
  • precision farming technology
  • animal feed & nutrition
  • quality assurance and food supply chains
  • primary food marketing
  • agronomy
  • farm machinery, equipment and spares
  • natural capital
  • small animal feed and vet products
  • equestrian market research

Typical research projects include:

  • new product development & positioning
  • corporate and product awareness studies
  • stakeholder surveys & research
  • research of purchasing behaviour and trends


Bsc. Hons in Agriculture with Agricultural Economics.

25 years + market research experience in agriculture and agribusiness.

I set up Agrifocus in 1998 following many years experience with larger scale agencies in agriculture: Produce Studies and Landell Mills. With LMMR I held the postition of Research Director before leaving in 1995.  Alongside Agrifocus I sit on the SE Wales Committee of the Country Land & Business Assoc (CLA), Management Committee of the Monmouthshire Agricultural Society & board of Governers of Haberdashers Monmouth Schools.


  • Agriculture Veterinary & Environment

Skills & Services

  • Data Processing & Reporting
  • International
  • Qualitative
  • Quantitative
  • Recruitment and Fieldwork
  • Secondary Research (data mining, desk research, web analysis)
  • Specialist techniques