Lesley Russen

• Specialist researcher in all aspects of agriculture, agribusiness and related markets. I offer full project management support: from preparation of research proposals to full project direction, management & analysis with comprehensive written reports and personal presentations where required.
• Research methods include online and desk research, focus groups, F2F depth interviews, CATI, online and F2F surveys.

Extensive research experience of:

• farmers & growers
• non food land use and landowner activities
• vets
• agronomists
• agricultural distributors and merchants
• animal feed suppliers & nutritionists
• food processors, manufacturers and retailers
• land agents and auctioneers
• natural capital and environmental interests
• equine: commercial and leisure owners

I have over 25 years experience of market research in all aspects of agriculture, agribusiness and other associated land based industries. I’ve managed and directed projects worldwide but am now 95% UK based. The areas of agriculture and agribusiness in which I have research experience include:

• animal health & biotechnology
• precision farming technology
• animal feed & nutrition
• quality assurance and food supply chains
• primary food marketing
• agronomy
• farm machinery, equipment and spares
• natural capital
• small animal feed and vet products
• equestrian market research

Typical research projects include:

• new product development & positioning
• corporate and product awareness studies
• stakeholder surveys & research
• research of purchasing behaviour and trends

Bsc. Hons in Agriculture with Agricultural Economics.

25 years + market research experience in agriculture and agribusiness.

I set up Agrifocus in 1998 following many years experience with larger scale agencies in agriculture: Produce Studies and Landell Mills. With LMMR I held the postition of Research Director before leaving in 1995.  Alongside Agrifocus I sit on the SE Wales Committee of the Country Land & Business Assoc (CLA), Management Committee of the Monmouthshire Agricultural Society & board of Governers of Haberdashers Monmouth Schools.