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Lisa Holt

Zing Insights Ltd

Zing Insights is a full-service agency focussed on delivering direction through knowledge.


  • Online/Mobile
  • Onsite
  • Ethnographic
  • Qualitative
  • Quantitative
  • Secondary, collation and curation.


We specialise in measuring and evaluating customer experiences to help our clients improve, grow and become more profitable.

With more than 30 years’ experience in delivering actionable customer insights across a variety of industries, our business has grown organically through both customer retention and recommendation.  We are incredibly proud of our client list and the brands we worked with.


I have more than 30 years research experience, working predominantly in customer experience (CX) for the last 15 years.  My previous role was as Director of Research, before I bit the bullet and launched Zing Insights just under 11 years ago.  I've worked with some amazing brands over that time, including start-ups/launches right the way through to FTSE 100 companies.

I'm a full member of the MRS (Market Research Society) and the AQR (Association of Qualitative Research).

While Zing Insights is full-service, my specialism is in qualitative research.  I love a deep-dive, observing and exploring to gain understanding.