Group discussions, in-store interviews, ethnographic methods, on line and traditional quantitative research, workshop facilitation, consumer closeness training.
Speciality
Retail and Shopper research
Consumer research
Brand development
New Product Development
Pack design
Concept testing
Background
Starting out as a graduate in Business Studies at NOP in 1992 I quickly developed the skills required to be an all round researcher.
After two years and completion of their graduate training programme, I moved onto ORC where I soon began to head up the qualitative team. We provided research solutions to the industry specialist units including primarily IT and telecomms, financial, retailer and shopper. This gave me a great breadth of knowledge of differing sectors.
At Hauck Research, my keen interest in shopper work was put to good use as I headed up the retail team with responsibilties for marketing, new business development, budgetting, staffing, client development and project management.
After almost ten years at Hauck, I set up threesixty research with Rachel and Lucy and am pleased to say we have enjoyed our sixth anniversary this year as a succesful business.
We have a great client list and established record of good client relationships.
We provide qualitative and quantitative research solutions to our clients and are enjoying the fresh new challenges of on line and mobile research methods.
Sectors
- Children & Youth
- Consumer durables
- FMCG
- Pharmaceuticals & Healthcare
- Retail
Skills & Services
- Ethnography
- Qualitative
- Recruitment and Fieldwork
- Specialist techniques
- Workshop facilitation