Liz Holme

Muse Research

Consumer insight and clear recommendations to help you make customer-driven business decisions


Our repeat clients come back to us because of our commitment to every project, our flexibility, and the way they benefit from the breadth of our experience

  • We work in close partnership with clients to provide the insights they need, based on a full understanding of their business challenges
  • Every project is bespoke and designed to meet the particular needs and objectives of the brief
  • And we deliver clear, smart and commercial recommendations

Approaches include

  • Qualitative – focus groups, depth interviews, ethnographic research, online depths and groups and online communities – consumer and business to business
  • Quantitative – online surveys, hall tests, CATI and CAPI  interviewing


We have experience across a wide range of brands, which means we bring insight from a variety of sectors to your business challenges.

Some of the examples on which we can draw:

  • Brand positioning on behalf of alcoholic beverages, automotive brands and household products
  • Communications research in the areas of finance, personal care and retail
  • And pack design in sectors as diverse as dairy, salted snacks and gaming


Liz Holme founded Muse Research in 2006

She has over 25 years experience of research on behalf of blue chip companies, including six years as Head of Qualitative Research at Millward Brown, a Kantar company

Muse Research is a Market Research Society Company Partner, an accreditation which confirms our commitment to quality research and insight and demonstrates that our business is compliant, upskilled and competitive.


  • Advertising & Media
  • Automotive
  • Business to business
  • Charities & Not-for-profit
  • Children & Youth
  • Consumer durables
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • Government, social research, education
  • Grey market
  • IT (inc Ecommerce)
  • Pharmaceuticals & Healthcare
  • Retail

Skills & Services

  • Ethnography
  • International
  • Online/Mobile
  • Qualitative
  • Quantitative
  • Workshop facilitation