Liz Holme

Muse Research


The Muse difference is in our commitment to every project, our flexibility and the way we ensure that clients benefit from the breadth of our experience

  • We work in close partnership with clients to provide the insights they need, based on a full understanding of their business issues
  • Every project is bespoke and designed to meet the particular needs and challenges of the brief
  • We offer both qualitative and quantitative research – and when a project would benefit from both approaches, we integrate them seamlessly to provide robust and actionable solutions
  • And we deliver clear, smart and commercial recommendations

Approaches include

  • Qualitative – focus groups, ethnographic research, online groups and bulletin boards, depth interviews – consumer and business to business
  • Quantitative – online surveys, hall tests, CATI and CAPI  interviewing


Liz Holme founded Muse Research in 2006

She has over 20 years experience of research on behalf of blue chip companies, including six years as a quantitative researcher, and six years as Head of Qualitative Research at Millward Brown, a WPP company

Muse Research is a Market Research Society Company Partner


  • Automotive
  • Entertainment, leisure & travel
  • FMCG

Skills & Services

  • Ethnography
  • International
  • Qualitative
  • Quantitative