The Muse difference is in our commitment to every project, our flexibility and the way we ensure that clients benefit from the breadth of our experience
- We work in close partnership with clients to provide the insights they need, based on a full understanding of their business issues
- Every project is bespoke and designed to meet the particular needs and challenges of the brief
- We offer both qualitative and quantitative research – and when a project would benefit from both approaches, we integrate them seamlessly to provide robust and actionable solutions
- And we deliver clear, smart and commercial recommendations
Approaches include
- Qualitative – focus groups, ethnographic research, online groups and bulletin boards, depth interviews – consumer and business to business
- Quantitative – online surveys, hall tests, CATI and CAPI interviewing