Lorraine Davidson

Consultant, Freelance Marketing Ltd

Overview

Freelance Marketing is a UK based consultancy, established in 1998, providing strategic market intelligence and customer insight through desk research, focus groups and in-depth interviews. The business has undertaken projects in UK & overseas.

Services

Freelance Marketing provides the following services:

Market Intelligence

Robust desk research is combined with insights from industry experts, customers & prospects, to help you to discover new markets. The result is a totally customised strategic report.

A typical report would include:

Market size
Competitor information
Industry trends
PESTLE factors (political, economic, social, technological, legal & environmental)
SWOT (strengths, weaknesses, opportunities and threats)
Market forecasts

Competitor Activity

As part of our market analysis, we can provide an overview of the competitive environment. We monitor activity and sources may include company reports, financial data and a market assessment of competitor products or services, as well as interviews with customers and industry experts.

UK Customer Insight

Available as a freelance moderator to undertake:

- - Focus Groups/Discussion Forums: Online or face to face sessions, including mini-groups of 3-4 people.
  - 1 to 1 Interviews: beneficial for in-depth probing, either by telephone, online or face to face. Includes interviews with sector 'experts.'

About

Adept at gaining customer insights and setting these in a wider market context, against the backdrop of underlying trends, Lorraine is able to bring a strategic marketing focus to projects. This includes working with blue chip companies and SMEs, at varying stages of development.

Clients and companies have included Hallmark, P&G and major high street & food retailers, Northern Foods and also B2B manufacturers, such as Perstorp (now part of the Formica group). Public sector clients include NHS Trusts, educational establishments and social housing providers.

Lorraine has written numerous reports for leading market report publishers, covering B2B/industrial markets such as health & safety, home improvement, garden buildings & structures, building products, merchants, bathrooms & kitchens and flooring. She has also been published in her own right in a leading academic journal on Qualitative Research.

Lorraine is a Chartered Marketer, Fellow of the Chartered Institute of Marketing and is qualified both in Marketing and Market Research.

Here’s what clients say:

"Lorraine was an invaluable asset to the Consumer Insights team. As well as being an engaging and thorough qualitative researcher, Lorraine was excellent at building relationships within the business that really enhanced the actionability of the output”.