Lorraine Davidson

Freelance Marketing Ltd

Experienced qualitative researcher and marketing consultant


Freelance Marketing provides the following services, ranging from desk and field research to strategic marketing planning and implementation of marketing plans.

Desk Research: Strategic UK and overseas market analysis

  • Audits of existing business
  • Market and competitor segmentation
  • Market size and trends analysis
  • Interviews with industry experts
  • Formulation of marketing objectives

Field Research: Objective third party feedback

  • Focus groups – also available for freelance moderation
  • Face to face executive and consumer qualitative interviews
  • Assisted shopping trips
  • In-depth telephone interviewing
  • eSurveys

Hands-on project management: Implementation and review

  • Workable marketing plans
  • New product development

Here’s what some of our clients have to say:

“Lorraine is an experienced and professional marketeer. We have worked together for many years on qualitative studies, desk research and reporting. Her work is always considered thorough and on time/within budget. She will always advise on what is achievable and delivers as agreed”.

“Lorraine was an invaluable asset to the Consumer Insight team. As well as being an engaging and thorough qualitative researcher, Lorraine was excellent at building relationships within the business that really enhanced the actionability of the output”. 


FMCG, B2B, social and education focus group research

Desk research and report writing – utilising both market research and marketing skills

Marketing planning

Marketing strategy


Chartered Marketer FCIM, MSc, MA, DipM, DipMRS, BA Jt Hons

Lorraine has operated as a consultant for the past 19 years and has worked on a number of projects in both the private and public sectors, consumer and b2b markets. She has over 20 years experience working with some major brands and leading companies, including Hallmark, P&G, Perstorp Warerite (part of Formica group) and the Northern Foods Group (Fox’s Biscuits, Bowyers and Northern Dairies).

Lorraine has also written numerous reports for leading market report publishers and has also been published in her own right in a leading academic journal on Qualitative Research.

Lorraine is a Chartered Marketer and a Fellow of the Chartered Institute of Marketing and is qualified both in Marketing and Market Research.


  • Automotive
  • Business to business
  • FMCG
  • Government, social research, education
  • Industrial, manufacturing & logistics
  • Retail

Skills & Services

  • International
  • Qualitative
  • Secondary Research (data mining, desk research, web analysis)
  • Specialist techniques