Lynn Dallas

Dallas Fieldwork Limited


Dallas Fieldwork offers clients a comprehensive range of market and social research field services to recognised industry quality standards and the Market Research Society Code of Conduct. All backed up with extensive experience, competitive pricing and projects delivered on time.

Methodologies offered include:

Quantitative Fieldwork

  • Door to Door /‘In Home’
  • Exits/In Store/On Street
  • Shopping Centre/Events
  • Central Location/Hall Tests
  • Mystery Shopping
  • Observation/Counts
  • Product Placements and Testing

Qualitative Recruitment

  • Focus Groups
  • Depth Interviews
  • Ethnograhy Recruitment
  • Accompanied Visit Recruitment

Project Management

  • Local Insight
  • Questionnaire/Screener Design
  • Sampling
  • Editing and Coding
  • Data Processing

No project is too small or too big. In these economically challenging times Dallas Fieldwork understands that clients sometimes want to ‘dip their toe’ by doing a small piece of research before comitting to something bigger.

Dallas Fieldwork can guarantee efficiency and effectiveness even for the smallest of jobs without ever comprimising on quality. Dallas Fieldwork will always go the extra mile for its clients.


Ireland’s newest and fastest growing market  and social research fieldwork agency.

Having worked for both private and public research agencies for over 21 years, Lynn Dallas has set up her own fieldwork agency, Dallas Fieldwork, offering quality market and social research data collection services in Northern and Southern Ireland for local, national and international clients.

During her career Lynn has worked in a wide range of sectors, which has afforded her the opportunity to develop her knowledge and skills in much more than the conventional field management role. She continually looks for diverse and creative solutions to what can sometimes be challenging barriers in the delivery of quality fieldwork especially in the current economic climate.

Clients can be assured that each project will be personally managed by Lynn from inception to delivery.

Dallas Fieldwork’s ‘in house’ staff are supported by a team of 7 regional supervisors and over 100 fully trained field interviewers and recruiters.

In NI we have a core team of interviewers who have been cleared to work with the more vulnerable groups in our society.

The company’s success can be measured by the level of repeat commissions and long term working relationships with its clients.


  • Advertising & Media
  • Agriculture Veterinary & Environment
  • Business to business
  • Children & Youth
  • Consumer durables
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • Government, social research, education
  • IT (inc Ecommerce)
  • Pharmaceuticals & Healthcare
  • Retail
  • Utilities

Skills & Services

  • Data Processing & Reporting
  • Ethnography
  • Mystery shopping
  • Online/Mobile
  • Qualitative
  • Quantitative
  • Recruitment and Fieldwork
  • Specialist techniques
  • Transcription & Translation
  • Video/audio services
  • Workshop facilitation