Lynne Guthrie
Overview
We specialise in both qualitative and quantitative research for the finance, education, edtech, healthcare and veterinary sectors. No project is too big or small so please do get in touch-we'd love to see how we can help you!
Services
Based in London, we provide market research and support to clients and agencies:
- Qualitative research: including focus groups, online groups, mini groups, face-to-face depth interviews (IDIs), tele-IDIs and workshops.
- Quantitative research: online studies to assist in benchmarking.
- Market/competitor analyses: often combining desk research with quantitative/qualitative methodologies.
- Clientside project management: to coordinate/manage research projects across a client's business and/or to mentor/train a client's market research staff.
Key audiences include:
• B2B – including top management, opinion leaders, thought leaders and hard-to-reach participants.
• Healthcare & veterinary – practitioners, educators, management, librarians.
• Higher & executive education – students, educators, librarians, administrators, management.
About
Lynne has over 20 years of experience as a market research consultant covering both UK and overseas markets. Prior to this, Lynne spent a number of years travelling the globe for multinational publishing companies after completing an MA (Hons) at Edinburgh University in French and Spanish and a Postgraduate Diploma at Edinburgh Napier University in European Marketing with Languages.
Lynne is a Certified Member of MRS, a Full Member of CIM and a Committee Member of the ICG.
