Based in London, I provide market research and support to clients and agencies:
- Qualitative research: including focus groups, online groups, mini groups, face-to-face depth interviews (IDIs), tele-IDIs and workshops.
- Quantitative research: online studies to assist in benchmarking.
- Market/competitor analyses: often combining desk research with quantitative/qualitative methodologies.
- Clientside project management: to coordinate/manage research projects across a client’s business and/or to mentor/train a client’s market research staff.