Margaret Amein

BlueJava Insights

Margaret Amein - BlueJava Insights - Insights-led Marketing Strategy for Sustainable Products


Hello there!

Founded in mid-2015, BlueJava is an international insights team, American, German, French, British. Our speciality is answering the more difficult, new product questions to create a holistic marketing strategy that fits the new world of marketing. Some examples are:

What are the buying triggers?
What could drive customers away during the buying journey?
Who are my most likely customer groups – and where can I find them?
What are their unmet needs?
Which channels are going to deliver the biggest returns?


I’m a former research buyer and insights end-user via my corporate roles as a Group Brand Manager and as a Marketing & Insights Director for London-based Start-Ups.



  • Advertising & Media
  • Entertainment, leisure & travel
  • FMCG
  • IT (inc Ecommerce)

Skills & Services

  • International
  • Online/Mobile