I am a very experienced Qualitative Market Research Director and Consultant.
I have proven ability working across consumer, specialist and business-to-business sectors for a variety of clients and agencies in the UK and internationally, and experienced in leading a project and coordinating across teams or adding value as a qualitative research consultant and moderator.
Particular skills are understanding specific target audiences, brand positioning, communication and advertising development and evaluation. As a highly experienced moderator I am first-rate at building empathy with different audiences, whether it be face-to-face, telephone or online. Also an excellent communicator, presenter and workshop facilitator I offer clients a flexible approach,
Also very experienced in working with teams from other disciplines, such as integrating findings with quantitative research results and other research disciplines. Although a ‘qualie’ I am very comfortable around numbers and hard data.
I lived and worked in Hong Kong and Kuala Lumpur for two years, have Irish and Swedish parentage and travelled extensively which means I have a global outlook that appreciates differences in cultures and across target audiences. I am also an expert in Applied Colour Psychology as an accredited colourist which brings an extra dimension to brand, packaging and logo developments and evaluations across all areas of activation.
Ultimately I bring applied curiosity, creativity, and enthusiasm with an adaptable and positive attitide to deliver insightful and actionable findings.