I am an experienced Qualitative Market Research Director and Consultant.
I have proven ability working across consumer, specialist and business-to-business sectors for a variety of clients and agencies in the UK and internationally. I am experienced in leading a project and coordinating across teams or adding value as a research consultant.
My particular skills are in understanding specific target audiences, brand positioning, communication and advertising development and evaluation. As a highly experienced moderator I am first-rate at building empathy with different audiences, whether it be face-to-face, telephone or online. I am also an excellent communicator, presenter and workshop facilitator.
I lived and worked in Hong Kong and Kuala Lumpur for two years, have Irish and Swedish parentage, travelled extensively and have a global outlook. I am also an expert in Applied Colour Psychology as an accredited colourist and certified teacher.
I bring applied curiosity, creativity, and enthusiasm and deliver insightful and actionable findings.