Experienced qualitative researcher and moderator with over twenty years delivering great insight.
Prior to specialising in ad hoc research, 15 years working in advertising agencies as a communications planner.
Loves to understand client problems and find actionable solutions.
As a very experienced Qualitative Market Research Director and Consultant, I have proven ability working across consumer, specialist and business-to-business sectors for a variety of clients and agencies in the UK and internationally. Experienced in leading a project and coordinating across teams or adding value as a qualitative research consultant and moderator.
Particular skills are understanding specific target audiences, brand positioning, NPD, communication and advertising development and evaluation. As a highly experienced moderator I am first-rate at building empathy with different audiences, whether it be face-to-face, telephone or online. Also an excellent communicator, presenter and workshop facilitator I offer clients a flexible approach,
Having lived and worked in Hong Kong and Kuala Lumpur for two years, with Irish and Swedish parentage and travelled extensively this means I have a global outlook that appreciates differences in culture and target audiences. I am also an expert in Applied Colour Psychology as an accredited colourist which brings an extra dimension to brand, packaging and logo development and evaluation across all areas of activation.
Ultimately I bring applied curiosity, creativity, and enthusiasm with an adaptable and positive attitude to deliver insightful and actionable findings.
Creative, enthusiastic, curious.
Straight talking, hardworking, flexible.
Loves the outdoors, gardening, walking, cinema, art galleries.
Enjoys creating textile art, printing and painting.