Fluent in Mandarin, conducting qualitative research across Greater China and Asia.
Over the past 30 years I have had the opportunity to work and learn with some of the best in the business – Frank Small (both the company and the man), John Smurthwait, Raymond Liang, Chris Robinson, Martin Van Herk, Chris Maxwell and many many more. But the two people upon whose shoulders I stand are John and Mary Goodyear, the founders of MBL Plc.
Some of the many things they taught me were:
– The process of doing consumer research "is a process". New, objective thinking needs to be brought into play each and every time a study is undertaken.
– The importance of understanding not only the clients’ research objectives, but also their business objectives.
– Gain a firm understanding of the clients’ assumptions and hypotheses so that these can all be addressed in the report.
– Be as objective as possible during the interviewing and analysis stage. However, when it comes to recommendations, do not shy away from telling them what you think.
– Words matter.
– Never ever take short cuts.
I believe that these are just some of the required attributes to ensure delivering relevant and actionable findings.
I like to work with my clients,
not just for them.