Martin Holliss

Research Insight

'...because Hunches & Guesswork are not enough!'


Full-service market research consultancy; desk research, secondary research, qualitative (focus groups & depth/executive interviews), and quantitative; UK & international (45+ countries), with a unique unconditional guarantee.

Telephone, in-person, postal, panel; consumer, business-to-business; industrial, customer satisfaction, employee satisfaction, U & A, brand equity, NPD, advertising/ communication development, and export/market-entry research. Also short-term ad-hoc consultancy assignments, and recruitment only (using network of recruiters).

“…because Hunches and Guesswork are not enough!”


Huge range of b2b/industrial and b2c sectors (40+ at last count).

From nuclear decommissioning to zips, from higher education to ethnic minorities, from boiler installers to credit card and insurance companies, and from fashion to temperature-controlled packaging!

It’s almost impossible to define specialisms, but if we had to they would include:  education (primary, secondary, further and higher), financial services, pharma/healthcareIT/computers, international projects (both quantitative & qualitative, in 45+ countries), market/competitor intelligence, and export/market-entry research.


Positive entrepreneurial outlook. Probing, insightful, action-focused mindset.

High quality at attractive cost – not the cheapest but certainly not the most expensive – underpinned by professional, flexible, responsive client service.

Unusually broad career/experience: retail management, advertising, precision plastic mouldings, wine trade, wine tour operator…then market research (for the past 18 years) both agency and clientside, covering a huge variety of b2b and b2c sectors!

Definitely a “glass half full” sort of guy (with a “where there’s a problem, there’s always a solution” mentality), who is always willing to go the extra mile.

Underpinning the quality of our work, all clients benefit from our unique unconditional “no quibble” guarantee (see



  • Agriculture Veterinary & Environment
  • Business to business
  • Financial
  • Government, social research, education
  • Industrial, manufacturing & logistics

Skills & Services

  • International
  • Online/Mobile
  • Qualitative
  • Quantitative
  • Secondary Research (data mining, desk research, web analysis)