Martin Reed

6S Research

Qualitative Insight Professional - 25 years experience



  • Business to business
  • Consumer durables
  • DIY and home improvements
  • Financial
  • FMCG
  • Food and confectionary
  • Health and beauty
  • Healthcare and pharmaceuticals Retail
  • Telecommunications
  • Travel and tourism
  • Utilities

Research areas:

  • Brand development and evaluation
  • Employee opinion and satisfaction
  • NPD and concept testing
  • Packaging and design
  • Segmentation
  • Store layout and design
  • Website design and evaluation
  • Consumer immersion and understanding


Whilst gaining knowledge of a wide range of sectors our passion and foundation lies within Consumer and B2B . Working with some of the UKs leading brands to help them better understand their customers and gain comeptitive edge. We provide Clear Insight and Actionable Recommendations.

Having worked for many of the UK’s leading banks, building societies and insurance providers we are financial research experts.


6S Research is a full service Qualitative and Quantitative Insight Consultancy that delivers clear and practical guidance to help your business reduce risk.

After 25+ years experience working with a host of leading brands we offer:Quality Research & Insights • Actionable & Effective Business Decision Guidance • Dedicated, Enthusiastic & Inspired Directors • Transparency, Responsiveness & Flexibility • Real Value For Money

We provide clear strategic and tactical direction with bespoke tailor made solutions. At 6S, Directors are hands-on with all projects driving quality throughout.

Qualitative & Quantitative: • Focus Groups, Tele & F2F Depth Interviews, Online, Ethnographic Studies, Brainstorming, Vox Pops, Customer Closeness & Experience, Accompanied Shops, Intercepts, Observations & Qual Mystery Shopping. Customer Satisfaction, Employee Engagement, Customer Research Panels etc.