Martin has more than thirty years experience as a market researcher, most recently as a Research Director at Ipsos MORI. He has specialised in qualitative research, but also has a good understanding of quantitative research methods. A business to business researcher, he has substantial experience of researching all types of business respondents from shopfloor staff to board directors.
At Ipsos MORI, much of the research he conducted was international in nature and he has personally conducted research across Europe, North America and Asia.
Martin works closely with a number of other consultants and is able to offer the full range of agency services from helping define the research task through recruitment, fieldwork, analysis and reporting.
He has a History degree from Cambridge University and a Masters from London Business School.