Matt King

The Opinion Company

Capturing and understanding customer insights


New technologies to capture feedback right at the point of the brand experience. 

Online communities for deeper insights over much longer periods of time.

Access to more than a hundred international respondent panels and sources.

A worldwide fieldwork team for personally engaging with consumers.

Real insight, solutions and ideas beyond just collecting data.


Collecting consumer feedback at all touchpoints where customers engage with the brand.

Using probably the biggest toolkit in the industry to capture opinions wherever and whenever people want to share them.

Creating insights that help our clients close gaps between customer expectations and experience. 


Agency-side: GfK, TNS, Research International, Synovate

Client-side: SKY, Telefonica O2, Waitrose, Samsung

Client projects: McArthurGlen, Neinver, Canary Wharf, HTC, CAMRA, Expedia, First Rate, Capital Partners, McDonalds


  • Advertising & Media
  • Automotive
  • Business to business
  • Consumer durables
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • IT (inc Ecommerce)
  • Retail
  • Utilities

Skills & Services

  • Data Processing & Reporting
  • International
  • Mystery shopping
  • Online/Mobile
  • Qualitative
  • Quantitative
  • Recruitment and Fieldwork
  • Specialist techniques