Matt Kirby

bob's your uncle

qualitative research and ethnography in the UK and internationally

Services

Qualitative research and ethnography, in the UK and globally, across varied sectors including: OTC healthcare, alcoholic drinks, food, finance, technology and non-profit.

Our varied background means that we provide smart and pragmatic insight, to help our clients develop their brands and grow their businesses.

We work in a highly collaborative way with our clients. Matt and Dee lead every project, bringing in other Director-level specialists as fits the research challenge.


Speciality

Qualitative research and ethnography to inform the creative and strategic development of brands, advertising, design and other communications.


Background

bob’s your uncle is a consultancy of 2 directors each with over 25 years experience, mainly in qualitative research and ethnography, and also as client-side researcher, advertising planner and academic social anthropologist. We have run agencies in the UK and US.

 


Sectors

  • Advertising & Media
  • Automotive
  • Business to business
  • Charities & Not-for-profit
  • Children & Youth
  • Consumer durables
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • IT (inc Ecommerce)
  • Pharmaceuticals & Healthcare
  • Retail

Skills & Services

  • Ethnography
  • International
  • Online/Mobile
  • Qualitative
  • Secondary Research (data mining, desk research, web analysis)
  • Specialist techniques