Matt Kirby

bob's your uncle


qualitative research and ethnography in the UK and internationally


Qualitative research and ethnography, in the UK and globally, across varied sectors including: OTC healthcare, alcoholic drinks, food, finance, technology and non-profit.

Our varied background means that we provide smart and pragmatic insight, to help our clients develop their brands and grow their businesses.

We work in a highly collaborative way with our clients. Matt and Dee lead every project, bringing in other Director-level specialists as fits the research challenge.


Qualitative research and ethnography to inform the creative and strategic development of brands, advertising, design and other communications.


bob’s your uncle is a consultancy of 2 directors each with over 25 years experience, mainly in qualitative research and ethnography, and also as client-side researcher, advertising planner and academic social anthropologist. We have run agencies in the UK and US.



  • Advertising & Media
  • Automotive
  • Business to business
  • Charities & Not-for-profit
  • Children & Youth
  • Consumer durables
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • IT (inc Ecommerce)
  • Pharmaceuticals & Healthcare
  • Retail

Skills & Services

  • Ethnography
  • International
  • Online/Mobile
  • Qualitative
  • Secondary Research (data mining, desk research, web analysis)
  • Specialist techniques