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Matthew Minns

Director, Matthew Minns Research Consultancy


Expert moderation and full service qualitative research from a director level researcher with 25+ years experience … without the big agency prices.
A specialist in online qualitative methodologies I am respected for my commitment, flexibility, creativity, diligence and enthusiasm.


We are a specialist qualitative research agency.  Experienced and practical we love what we do.

You get a director level researcher at every stage of your project without the big agency costs.

We offer expert moderation, ethnography, co-creation and workshops from a director level researcher with 25+ years experience, working with you from start to finish.  We have done 1,000's of interviews.

Great communication, creativity, insight and a commitment to quality and working together are at the heart of our approach.  We take special care over every project to ensure the best possible research and to ensure accurate, actionable  findings and your satisfaction.

I work with you to understand your needs, expectations and with your customers, audience or community to discover what they think and to understand things from their perspective.

Strategic and creative thinking follows from excellent research, great insight and years of experience.  I see the bigger picture to solve your problems.

Efficient, agile and flexible we can respond immediately to changing circumstances.   We won’t let you down.   We love what we do but are always pragmatic.


Matthew Minns Research Consultancy has been active since 2009.

With 25+ years’ experience as a successful qualitative researcher and consultant I have worked at a director level for top agencies managing all aspects of research projects, winning new business and building relationships with clients.

I started Matthew Minns Research Consultant to meet a need for high quality research without the big agency costs.

I’ve researched a huge range of subjects ranging from sex selection policy for the Human Fertilisation & Embryology Authority to Nike fitness applications for mobile devices. Run car clinics for Bugatti in France and evaluated BBC events in Swansea.  Developed campaigns to prevent pregnant smoking and helped Samsung create the future of mobile phones. Developed comms for banks and explored the future of autonomous cars.

I began my career in the BBC’s Audience Research Department (BARB) and have since held directorships at Kindle Research and Counterpoint Research before becoming an independent consultant.

As an independent researcher I now work closely with a range of research agencies, businesses and government departments.

Many of my projects focus on technology, health, education, communications, evaluation and social policy and entail working with organisations that support the education and social care sectors.