Matthew Minns

Overview

Expert moderation and full service qualitative research from a director level researcher with 25+ years experience … without the big agency prices.

A specialist in online qualitative methodologies I am respected for my commitment, flexibility, creativity, diligence and enthusiasm.

Services

I am a specialist full service qualitative researcher.  Experienced and practical I love what I do and am respected for my integrity, creativity and insight.

I offer expert moderation, ethnography, co-creation and workshops from a director level researcher with 25+ years experience.  I have done 1,000's of interviews.

Great communication, commitment to quality, flexibility and teamwork are at the heart of my approach.  I take special care over every project to ensure the best possible research and to ensure accurate, actionable findings and your satisfaction.

Methods & Services

Qualitative Moderation

• Focus Groups, IDIs
• Online Groups, Online Depths, TDIs
• BBFGs,
• Usability Studies
• Product Testing
• Ethnography
• Workshops
• Co-Creation and Participative Methodologies

Services

• Research
• Analysis
• Consultancy
• Full service project management
• Development of Discussion Guides
• Full and Topline Reports
• Video Editing

Research Expertise

• Communications
• Brand Design and Positioning
• Technology
• NPD
• B2B
• Automotive and Car Clinics
• Finance
• Evaluation
• Health and Social Care
• Public sector and Social Policy
• Usability/UX and Web development
• Play testing, Early-Stage Testing
• TV and Radio programme development
• Education
• Third sector, not for profit

Target Audiences

• Young people
• Adults
• Older people/senior
• Hard to Reach/ Less Heard
• B2B
• C - suite
• HNW/UHNW
• Owner
• Health Professionals
• Public sector
• Third sector, Charity, Not for Profit

About

I started Matthew Minns Research Consultancy in 2009 to meet a need for high quality research without the big agency costs.

I am a highly experienced, versatile and expert qualitative researcher with over 27 years’ experience offering expert  moderation, consultancy, ethnography, co-creation, and workshops and full service project management.

I have held directorships at leading research agencies before becoming an independent consultant 15 years ago.

I have conducted thousands of interviews ranging across many sectors and target audiences, from the homeless, at-risk and hard to reach through to UHNW individuals, political leaders, and C-suite leaders.

I work closely with a range of research agencies, businesses, and government departments and third sector organisations and have a particular interest in online methodologies, NPD, automotive, technology, digital media, B2B, communications, evaluation, social, health and policy.

Well-respected for my integrity, creativity, and deep insights I offer intelligent and searching research and analysis that delivers effective, genuine insights and clear recommendations.  I have a proven ability to deliver on high profile, strategic projects and to present effectively to a range of audiences and stakeholder groups.