Michael Stone CMRS

Sport MR


Partner in Sport MR. Vastly experienced group moderator.


At Sport MR, we offer the full range of market research services for the sport and leisure industry.
Beyond this, I continue to offer focus group moderation and reporting and executive interviewing.


At Sport MR we provide the full range of market research services to the sport and leisure industry. We work both nationally and internationally with brands, events, sponsors, national governing bodies and local authorities.
I have previously built a research division from scratch to close to a million pound turnover.
Throughout my career, I have worked across both qualitative and quantitative disciplines. I still enjoy focus group moderation most of all.


I have worked in market research since 1987. Specialisms include:

Sport and leisure related research.

Employee research.

Financial research.

Research for professional and representative bodies.

TV audience research.




  • Business to business
  • Entertainment, leisure & travel
  • Financial
  • Government, social research, education
  • Minorities

Skills & Services

  • Qualitative
  • Quantitative
  • Workshop facilitation