Elaine Morris
Overview
Qual Freelancing | Consumer insight and strategic consultancy to SMEs | Training in market research techniques and story telling | Executive coaching and mentoring | Organisational development and leadership programmes
Services
Sector experience
Retail - Grocery
FMCG
Food & Drink
Hospitality & Leisure
Automotive
Travel
Finance
Non-profit & Public Services
ESG – Environmental, Social, and Governance
Focus areas
Market landscape & understanding
Product Development
Proposition Testing
Customer & User Experience
Strategic Consulting
Executive Coaching
Research Skills and Leadership Training
Methodologies
Focus groups | Depth interviews
Accompanied shops and surfs
Screencasting
Ethnography | Self-ethnography
Diary tasks
Discussion rooms
Strategic planning
Client and customer workshops
Market landscaping | Trend mapping
Desk research | Executive summaries
Research training programmes
About
I'm a new business start up called 'Curious Edge'. The business will combine my extensive research experience with my love of coaching practice and principles. I hope to work with other inspiring independent researchers and be a resource to SMEs who need direction but don't have big research budgets or teams!
My research experience spans over 20 years, working with Public Sector and Corporate clients. Many of these years have been spent in senior clientside roles within large retail organisations including Hallmark and ASDA. My experience includes understanding customer and category behaviour, facilitating range development and reviews, innovation and strategic planning, and marketing management.
I am also a qualified Executive, Leadership and Career Coach and Mentor (ILM Level 7). I coach business leaders who feel a bit stuck or overwhelmed in their current role, want to enhance their performance, or realise career and/or business potential.