Market Research consultancy with a particular emphasis on the medical devices/healthcare sector. Provides a business perspective to help agencies with proposals, project design, and the analysis,interpretation and presentation of results and recommendations. Extensive experience in conducting interviews and moderating groups with clinicians and other healthcare professionals; and in desk research.
Business consultancy from an experienced client-side Market Research/Competitive Intelligence/Strategic Planning professional who has led respected Market Intelligence teams at blue-chip companies in the energy and healthcare sectors. Services include:
- Research-based Strategic Planning for business growth
- Developing effective marketing strategies
- Profiling potential clients for business development
- Competitive intelligence on customer, competitor and market trends
Training for Market Research agencies and Market Research/Competitive Intelligence users. Interactive workshops customised to the client’s business needs and industry focus, on topics such as:
- Winning and keeping new clients
- Maximising the value of agency/client relationships
- Using Market Research and Competitive Intelligence for strategic advantage
- Establishing an effective Competitive Intelligence function