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Nanda Marchant

Managing Director, added insight - qualitative specialists


I'm a highly skilled qualitative researcher, with over 20 years experience. I have particular strength in finance and shopper/FMCG studies and handle all project aspects from design and fieldwork, to analysis, interpretation and final delivery


I like to bring research to life, obtaining deep insights that help companies in their decision-making, rather than providing thick dusty reports.

Although I have covered a myriad of topics and audiences, I have particular qualitative expertise in the following:

  • Shopper/FMCG - consumer studies for brands such as Walls, Nestle, Ferrero, Kinder, Kraft, Unilever, SAB Miller, J&J, Sainsbury's, SC Johnson and Google among others, both in-store, (using eye-tracking where relevant) and in-home
  • Finance - another area of deep expertise.  I've handled projects for most of the blue chip names such as  HSBC, HBOS, Tesco Bank, Lloyds, Standard Life, Zurich, Avelo, CII, FCA, etc, interviewing consumers, business owners, HNWIs and IFAs
  • Public sector - many projects for the likes of OFT, DWP, UKPS, HMRC. NAO, LGO, Carbon Trust and Cambridge Council

... and everything else from chocolate refining and intellectual property to embarrassing skin conditions and alzheimers!  The trick is to ask the right questions, in the right way, at the right time, and to interpret the answers skilfully.


I trained at a London research agency, followed by 7 years at Barclays Group in research, marketing and advertising roles, hence particular strength in finance and an ability to see research from all sides - as a user, buyer and practitioner. I have been consulting successfully for nearly 20 years. Outside of work, I am a keen poetry writer and and am-dram performer - it just gets harder to learn the lines as I get older!