Specialising in co-created innovation & communication positioning. Particular focus is live creative & insight workshops, though more recently virtual Zoom, Teams, and Mural groups. Breadth of category experience, especially within FMCG.
I have been a long-standing advocate of co-creation: generating empathy to deliver more engaging solutions & working collaboratively to better achieve business and team alignment. Our projects often involve cross-functional teams, business partners, and target consumers - sometimes altogether! We are both consultant facilitators and researchers and usually develop bespoke methodologies (depth & ethnographic interviews, creative workshops, and discussion groups) and accompanying creative stimuli (incl. idea gen and concept writing). Our projects are highly tailored and methodologies designed to easily help the team unlock deeper insights and iteratively learn together. These days the majority of projects are UK, but some are within Europe.
Over 25 years of marketing & trade marketing experience working with and for global blue-chip brands as well as challengers and start-ups.
I set up Together Lab after my previous co-creation partner retired. Most of my business is direct to clients but I am happy to collaborate with other individuals or agencies. These days, my priority is driven by the quality of relationships and quality of delivery. I tend to be 'under the radar'; my business comes from word-of-mouth recommendations and repeat business. I would describe myself as optimistic, straight-talking, and transparent - naturally high-energy and always looking for creative outlets and new ways to stimulate the senses. I am an experimental cook, a novice forager and currently learning to be a perfumer. I also volunteer every week for a food charity. When I can find time, I love creative arts & exhibitions. I work from home with my Property Developer husband, and try not to clear up after my teenage sons and dog!