Conducting depth interviews, group discussions (small & large), and facilitating research workshops
Bespoke co-creation methodologies - UK & Overseas
Creating insightful & bespoke pre-task research ideas to unlock deeper insights
Ideas generation, Concept writing, or trends desk research
Highly experienced consumer goods Marketer, Qualitative Researcher & Strategy Consultant, specialising in branding, innovation, and insight.
I have worked for over 25 years on global brands as well as SME's & Start-ups across all key FMCG areas:
Food & Drink (categories include: Dairy, Frozen Food, Snacking, Confectionary, Bakery, Baby Food, Fresh Fish, Alcohol)
Personal Care (male and female skin care, face care, deodorants, shaving, hair care, body care)
Household care (home fragrance, dishwashing, cleaning)
Also highly experienced in nutrition, wellbeing, retail, and automotive tyres.
I have managed global qualitative research projects and have a network of local market operators.