Nicole Brannan

The Togehter Lab Ltd

uk

Qualitative co-creation for insight, positioning, and innovation. Depth Interviews & ethnographies

Services

Conducting depth interviews, group discussions (small & large), and facilitating research workshops Bespoke co-creation methodologies - UK & Overseas Creating insightful & bespoke pre-task research ideas to unlock deeper insights Ideas generation, Concept writing, or trends desk research

Speciality

Developing bespoke qualitative consumer research and client workshops for greater participation and collaboration. Also conducting depth interviews and ethnographic research - both online and face to face. Highly experienced in writing concepts for both quantitative and qualitative research    

Background

Highly experienced consumer goods Marketer, Qualitative Researcher & Strategy Consultant, specialising in branding, innovation, and insight. I have worked for over 25 years on global brands as well as SME's & Start-ups across all key FMCG areas: Food & Drink (categories include: Dairy, Frozen Food, Snacking, Confectionary, Bakery, Baby Food, Fresh Fish, Alcohol) Personal Care (male and female skin care, face care, deodorants, shaving, hair care, body care) Household care (home fragrance, dishwashing, cleaning) Also highly experienced in nutrition, wellbeing, retail, and automotive tyres. I have managed global qualitative research projects and have a network of local market operators.

Sectors

  • Automotive
  • FMCG
  • Retail

Skills & Services

  • Ethnography
  • International
  • Online/Mobile
  • Qualitative
  • Workshop facilitation
  • Desk Research