Nicky Denton

Sunflower Research Ltd

A qualitative research agency delivering astute insight


Sunflower specialises in the following:
• Product and service development
• Communication strategy – what messages create the strongest bond? What language does your customer use?
• Brand development – are you sending out a cohesive message? Does your customer understand and want to connect with your brand?



Senior qualitative consultant specialising in NPD and Brand communication.
Focus groups
In depth interviews
Accompanied shops


Before setting up Sunflower Research she worked at rdsi as a Research Director.

Nicky has also worked at a senior level in the consumer and financial qualitative teams of GfK.  She started her career at Directions and further developed her skills and learning with the Qualitatif team of Research International ( which is now part of TNS Global).