Nikki Lavoie

MindSpark Research International

Bilingual qual specialist with multicultural analyst team


Qualitative Conversations

Included, but not limited to, both traditional and digital approaches to these core services:

  • Ethnography
  • In-depth conversations
  • Group discussions
  • Shop-alongs
  • Prototyping
  • User Experience testing


Research-Led Design

For whatever stage of the design process your product or idea is in, I’ve got the training in the appropriate qualitative field to explore it.


  • Customer Journey Mapping
  • Value Chain and Opportunity Exploration


  • Brainstorming
  • Concept Co-Creation & Development


  • Concept Testing
  • Prototyping


  • Concept Validation
  • Learning Launch


For nearly 10 years, Nikki has been engaging clients and consumers alike on the issues that matter most to them. Having started her career in the United States, she moved to France in 2011 and now has experiences working in and managing dozens of countries. She has certificates in projective techniques, behavioral economics, gamification and design thinking, and has spoken at numerous industry conferences and events. She is an activist who is passionate about the involvement of students and young professionals in the insights industry, and strives to make sure her work is always challenging the status quo.


  • Advertising & Media
  • Business to business
  • Children & Youth
  • Consumer durables
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • Pharmaceuticals & Healthcare
  • Retail

Skills & Services

  • Data Processing & Reporting
  • Ethnography
  • International
  • Online/Mobile
  • Qualitative
  • Quantitative
  • Specialist techniques
  • Workshop facilitation