Nisha Gohil

Nisha Gohil Research

Qualitative Healthcare Freelancer

Services

Full service qualitative research, including:

  • Moderation of group discussions, mini groups
  • In-depth Interviews (IDIs)
  • Telephone Interviews / Web-assisted Telephone Interviews
  • Online Focus Groups / Bulletin Boards
  • Methodology design and writing research materials (recruitment screener, discussion guide)
  • Attending overseas fieldwork, with note-taking, analysis and briefing local agencies
  • Brainstorming sessions and debrief planning
  • Qualitative Analysis and Report / Debrief Writing (toplines, full debriefs)
  • Proposal Writing
  • Face to face presentations to end client

Speciality

Sectors: Healthcare, Pharmaceutical, Medical Technology and Diagnostics

Project Types: New product development, Concept Testing, Brand Positioning, Advertising Development, Message Testing, Patient Journey, Stakeholder Research

Audience Types: C-Suite Hospital Executives, Payers, KOLs, Surgeons, Pharmacists, Nurses, Patients (interview and focus group settings)

Geographic Scope: International


Background

Nisha has worked in market research for over 14 years.  She is a qualitative specialist who offers strong international experience and is skilled at running large scale global projects.

Nisha began her career working in the consumer and B2B sectors and specialised in 2008 to conduct research in the healthcare sector with Ipsos MORI.

She has a highly collaborative and flexible working approach.  Nisha believes a combination of objective interviewing and in-depth rigorous analysis is the key to delivering high quality research projects which offer strategic value and direction to clients.

Nisha graduated from University of Wales, Cardiff with a degree in Business Information Systems.  She further studied at University of West of England to achieve a Masters in Marketing.


Sectors

  • Pharmaceuticals & Healthcare

Skills & Services

  • International
  • Qualitative