I conduct qualitative research, from ethnography to focus groups (packaging, branding, topical) through semiotics and ethnohistorical inquiries. My favorite projects are ones that are international in scope and allow for open-ended discovery and surprises.
Cultural Research & Analysis, Inc.
I am an anthropologist by training and bring a cultural outlook to all of my work.
I studied anthropology and psychology, gaining a Ph.D., and then moved into the applied research world. I am working now as a principaI of Cultural Research & Analysis, a firm I founded in 1998, and an affliate partner of Practica Group, LLC. I am also a co-author of the book, Doing Anthropology in Consumer Research (2007), and co-editor of the Handbook of Anthropology in Business (2014).
- Consumer durables
- Entertainment, leisure & travel
Skills & Services
- Specialist techniques