Paul Arscott

Brand Ignite and Ignition Rooms

CUSTOMER CLOSENESS and Ignition Rooms viewing facility

Services

CUSTOMER CLOSENESS – Start with the customer.  End with the bottom line.

IGNITION ROOMS – Our brand new Viewing Facility, based in the heart of the MIDLANDS in Leicester.  Highly flexible, suitable for groups, depths, hall tests, workshops, meetings.

BRAND IGNITE – Qualitative research – groups, depths, accompanied shopping, in home, video / skype diaries, stakeholder opinion,

Quantitative research – online suverys, especially Brand Trackers, NPD Concept Screeners, plus Exit Surveys

Innovation planning – a rigorous stage gate process to build from opportunity to launch.

Customer Experience – journey mapping, process innovation, moments of delight

Brand strategy – architecture, models, implications for roll out across a business

Communications strategy and engagement – fully integrated communications planning

 

 


Speciality

CUSTOMER CLOSENESS.  Bringing the customer to the board table.

At Brand Ignite, we are looking to build a specialism in Food & Drink, but have experience across many categories especially Financial Services and Technology / Mobile.

 


Background

My name is Paul Arscott, and I set up Brand Ignite in 2013, after 25+ years in advertising and communications agencies, primarily as a planner and startegist.  A large chunk of my time was in the development and execution of insight gathering for clients, both qualitative and quantitative. This was integral to my work as a brand strategist, focused in both innovation and communiactions.  My career has included 10 years in London for large agency groups, working on clients including Vodafone, Sky, Microsoft, Woolworths, Royal Mail, South African Airways and Georgia Pacific.  Time outside of London has been spent developing brands through insight for clients including WKD, Domino’s Pizza, Jewson, Tussauds Group, Samsung,

I wanted to launch Brand Ignite, to create a small business that focused on what I feel is the right way to accelerate brands and organisations, which is by involving the end user (whoever that may be) in the decison making process, whether directly or indirectly.  Our very simple philosophy is, “Start with the consumer.  End with the bottom line”.  We are now 3 years old.

 


Sectors

  • Advertising & Media
  • Business to business
  • Children & Youth
  • Consumer durables
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • Government, social research, education
  • Grey market
  • Industrial, manufacturing & logistics
  • IT (inc Ecommerce)
  • Pharmaceuticals & Healthcare

Skills & Services

  • Data Processing & Reporting
  • Ethnography
  • Mystery shopping
  • Online/Mobile
  • Qualitative
  • Quantitative
  • Recruitment and Fieldwork
  • Research venue/studio hire
  • Secondary Research (data mining, desk research, web analysis)
  • Specialist techniques
  • Video/audio services
  • Workshop facilitation