CUSTOMER CLOSENESS – Start with the customer. End with the bottom line.
IGNITION ROOMS – Our brand new Viewing Facility, based in the heart of the MIDLANDS in Leicester. Highly flexible, suitable for groups, depths, hall tests, workshops, meetings.
BRAND IGNITE – Qualitative research – groups, depths, accompanied shopping, in home, video / skype diaries, stakeholder opinion,
Quantitative research – online suverys, especially Brand Trackers, NPD Concept Screeners, plus Exit Surveys
Innovation planning – a rigorous stage gate process to build from opportunity to launch.
Customer Experience – journey mapping, process innovation, moments of delight
Brand strategy – architecture, models, implications for roll out across a business
Communications strategy and engagement – fully integrated communications planning