Paul Durrant

Eloquent Insight

Specialist in strategic brand planning with segmentation

Services

I integrate primary research and internal data sources to identify, quantify, locate, and target those people who share a brand’s vision.


Speciality

My speciality is segmentation and I map consumers’ different purchase journeys and the brands they engage with to identify opportunities for growth.


Sectors

  • Advertising & Media
  • Consumer durables
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • Retail