Penny Meigh

Step Beyond

Services

Full service qual and quant. Using the latest digital and neuroscience technology, we help our clients Step Beyond consumers’ conscious thoughts and reasoning to reveal the hugely important emotions and responses hidden deep within the brain. This allows us to accurately predict consumer behaviour and our clients to develop and market their products far more effectively. Neuromarketing has already taken off in the US, Germany and Scandinavia and is being used by the big brands – we’ve now made it accessible to everyone.

 


Speciality

Primarily food & drink; travel & leisure; and retail research. We also cover a variety of other markets though – too wide ranging to list!


Background

I have 20 years’ research experience, having held senior managerial positions in both agencies (eg Research International, IRB International) and also as a research buyer. I have worked in the UK and abroad and set up Step Beyond in 1999.


Sectors

  • Business to business
  • Entertainment, leisure & travel
  • FMCG

Skills & Services

  • Qualitative
  • Quantitative