Peter Channell

Analysis & Modelling for Market Research


I specialise in the analysis and modelling of market research data using a variety of multivariate techniques: factor/principal components, cluster/segmentation, discriminant analysis, CHAID, perceptual mapping, regression/driver analysis and conjoint methods, especially choice-based conjoint and its use in NPD, pricing and market modelling.


Healthcare, medical/pharmaceutical, financial, consumer, IT/telecoms and food/drink.


Fifteen years’ experience of applying statistical techniques in market research. Six years as Group Statistician for Martin Hamblin. Full Member MRS, Fellow RSS and Member BHBIA.