Peter Hutton

BrandEnergy Research

Bespoke qualitative and quantitative stakeholder research

Services

We provide qualitative and quantitative market research, customer satisfaction, employee and corporate reputation research and brand development consultancy with a focus on improving performance.


Speciality

Corporate reputation/branding, CSR policy development research, employee surveys for improving the internal brand/engagement/ performance


Background

Launched BrandEnergy Research in August 2003. Prior to that deputy managing director of MORI heading up the corporate and consumer research division. Author of numerous articles on research and organsational/brand performance and two books –  ‘Survey Research for Managers’ and ‘What Are Your Staff Trying to Tell You?’  (latter available from http://www.lulu.com


Sectors

  • Business to business
  • Entertainment, leisure & travel
  • Utilities

Skills & Services

  • Data Processing & Reporting
  • Online/Mobile
  • Qualitative
  • Quantitative
  • Specialist techniques