Paul Gebara

PF3M Consultants

international Market Research and Marketing specialist (Based in Scotland)

Services

  • Quantitative - Online, FtF, DI, CATI, and CAPI
    • Customer Satisfaction
    • Employee Engagement Surveys
    • Feasibility Studies
    • Mystery Shopping
    • Retail Research and Planning
    • Desk Research
From: proposal writing (based on a brief), to questionnaire design, to working with fieldwork team and managing, to tabulation, analysis, presentation, and interpretation.  

Speciality

International Market Research - Emerging and Frontier markets - The Middle East and North Africa
  • Quantitative - Online, FtF, DI, CATI, and CAPI
    • Customer Satisfaction
    • Employee Engagement Surveys
    • Feasibility Studies
    • Mystery Shopping
    • Retail Research and Planning
    • Desk Research
 

Background

Over 25+ years UK and International experience in Market Research and Marketing A passionate and versatile Market Research professional with 25+ years progressive UK and International experience. A proven success record and specialism in conceptualising, establishing, managing and handling research division and  projects. Achievements include: over 500+ quantitative (and qualitative) projects ; Completing a 5-year tenure as a key Market research  leader in the establishment, launch and exponential growth of a UAE Government Industrial Zone and Port brand; Establishing (first entry into UAE), research, operational, strategy planning and exponential growth of a Top 3 Global Market Research Company (IPSOS-STAT). Prior to that Client Service Manager for the Middle East Region, for MEMRB (Synovate/IRI/Nielsen) and the person/lead to establish the first international research company to conduct a retail quantitative research study in Iran.  

Sectors

  • Advertising & Media
  • Automotive
  • Business to business
  • Consumer durables
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • Government, social research, education
  • Industrial, manufacturing & logistics
  • Retail

Skills & Services

  • Business services for market researchers
  • Data Processing & Reporting
  • Ethnography
  • International
  • Mystery shopping
  • Online/Mobile
  • Quantitative
  • Secondary Research (data mining, desk research, web analysis)
  • Transcription & Translation
  • Desk Research