We undertake global qualitative research and analysis, discovering what your customers need, in order to generate a rich empathy for your customers and a deep market understanding. These insights ensure that your team is focussed on solving the right problems, before attempting to build a solution.
The evidence that we gather is used as validation for strategic innovation plans and to secure the investment required to proceed to delivery.
Our services include:
Syndicated Research Reports
I’ve worked across a range of sectors, including Education/EdTech, Media, Telecoms, Outdoors, Retail, Play and Coffee (!).