Tracy Page

The Research Desk Limited

uk

Providing strategic insight and corporate intelligence through research

Services

The Research Desk Limited offers a range of bespoke, tailored services for each project/client.  Please email or call us to discuss how we might be able to help you.  Services can include, but are not limited to:
  • Market intelligence - landscaping (sizing and segmentation), market share, key players, barriers to entry, growth opportunities and key drivers, and threats.
  • Benchmarking analysis - across product/service range, pricing, geography, or targeted customer base for example.
  • Customer/prospect profiling - for new and existing customers and drawing on published market research to better understand customer demography, as well as key characteristics such as buying behaviour and influencers.
  • Regulatory and policy mapping - high-level or deeper-dive analysis of the regulatory landscape shaping clients' strategic and operational environments, now and in the future.
  • Competitor intelligence - in-depth analysis of clients' closest or best-in-class competitors.
  • Strategic development - e.g. proposition statement and development, business planning, risk mapping and horizon spotting, and strategic brainstorming.
  • Content development - research, analysis, storytelling, copywriting, and editing services for both internal and external audiences.
  • Digital analysis - layering industry analysis with up-to-the-moment SEO and search trend analysis to add further depth and understanding to customer profiling.

Speciality

Specialising in B2B secondary (desk) research, The Research Desk Limited helps clients to identify, interpret, challenge, and validate information that is already available, either from within their own organisation or externally, and to develop this into actionable and strategic insight.  With a background in risk management, we help clients to evaluate their current position and to better understand how their industry or market may change and the potential opportunities and emerging risks this may present.   Over the years we have built up a notable experience in a number of critical sectors, including:  
  • Conventional power
  • Clean/low carbon energy, e.g. renewables and nuclear
  • Water, waste management, and recycling
  • Mining
  • Financial services, including investment banking and insurance
  • Risk management
  • Retail and consumer goods, including FMCG and luxury brands
 

Background

A City analyst with over twenty years' experience, I have worked across corporate finance, investment banking, insurance, and risk consultancy.  I work with companies both large and small and across multiple sectors, and have also mentored a number of small business owners both at home and also abroad via the Cherie Blair Foundation for Women's Mentoring Women in Business Programme.  This gives me a unique breadth of knowledge, a particular understanding as to the type of information companies need, and how to best to evaluate, analyse, and present such data in order to unlock and deliver genuine strategic insight.

Sectors

  • Business to business
  • Consumer durables
  • Financial
  • FMCG
  • Industrial, manufacturing & logistics
  • Minorities
  • Retail
  • Utilities

Skills & Services

  • Qualitative
  • Secondary Research (data mining, desk research, web analysis)
  • Desk Research