Rachel King

Kaleidoscope Research

I am a Freelance Qual and Quant market research consultant specialising in charities, health & fmcg


Kaleidoscope provides qualitative and quantitative research both domestically and internationally.

As well as full service projects, I also provide support resource such as report writing, presentations, moderation and questionnaire design.

I pride myself on being pro-active and flexible. I design projects utilising all the standard research techniques as appropriate (face-to-face, telephone, mobile and online).

I get a real buzz from communicating research results in a clear, action-oriented and thought provoking way.


I work across a wide range of sectors particularly focusing on consumer research in charities, health, fmcg, retail, npd, media, utilities and leisure sectors


Prior to setting up Kaleidoscope, my training ground has been in large agencies:

  • 4 years in Taylor Nelson’s Ad Hoc Consumer Division
  • After this I moved to NOP/GFK, where I worked for 9 years. As a senior Director I managed a busy ad hoc team as well as being heavily involved in the running of the division and staff development

Within the large agency environment I found myself being drawn further into management and away from research. So in 2001 I decided to go back to doing what I love – “hands-on” research and working closely with my clients.  I’ve never regretted this decision as I am fascinated by what makes people tick, why they make the decisions they do and really enjoy supporting my clients make decisions and see the path more clearly.


  • Business to business
  • Financial
  • FMCG
  • Grey market

Skills & Services

  • International
  • Online/Mobile
  • Qualitative
  • Quantitative