Renata Castro

Renata Castro

Market Research Consultant, Statistician and MBA graduated

Services

Market Research Project Design

Questionnaire Design

Sampling

Reporting

Market Analysis

Social Listening

Desk Research


Speciality

Portuguese native speaker with specialism in Brazilian market


Background

I am a MBA graduated and qualified Statistician with over ten years’ international experience in Market Research and Market Intelligence. I have worked client and agency sides in Brazil for local and global companies. My knowledge and understanding of Brazilian market enable me to carry out effective analyses of consumer behaviour across the country, considering its diversity. Throughout my career I developed strong project management, analytical and technical skills.


Sectors

  • Entertainment, leisure & travel
  • FMCG
  • Government, social research, education
  • Pharmaceuticals & Healthcare
  • Retail
  • Utilities

Skills & Services

  • International
  • Quantitative
  • Secondary Research (data mining, desk research, web analysis)