Rick Loyd

Change by Numbers

Statistician & Quant. Researcher with private & public sector experience



For over 20 years I have led international teams that add value to client and stakeholder relationships in large research agencies in the UK and Australia. As a professional statistician and quantitative research specialist, I use creative thinking, advanced analysis and clear communication to provide clients with insights and recommendations which inform their business decisions and future strategy. Since the start of the year I have been working as an independent research methodologist and statistical analyst for clients in a variety of business areas.



Quantitative Research Methodologist · Broad Sector Experience · Technical Product & Analytical Knowledge · Client Friendly · Training · Coaching · Statistical Software· Segmentation · Data Mining · Multivariate Analysis · Choice Modelling · Thought Leadership · Motivation · Statistics



Founder and Consultant, at Change by Numbers, 2017 –

Global VP R&D, Nielsen, UK (home-based). 2006 – 2016

Pacific Director Measurement Science, ACNielsen (now Nielsen), Sydney, Australia. 2003 – 2006

Added Value Director & Chief Statistician, BMRB Int. (now part of Kantar), London. 1996 – 2002

Principal Researcher, SIA Ltd (now part of ORC), London. 1995 – 1996

​Earlier – public sector

Head of Surveys & Statistical Publications, Defence Analytical Services Agency (DASA), London.

Mathematics & PE Teacher, Farnborough Sixth Form College, Hampshire.


  • Agriculture Veterinary & Environment
  • Charities & Not-for-profit
  • Children & Youth
  • Financial
  • Government, social research, education
  • Retail

Skills & Services

  • Online/Mobile
  • Qualitative
  • Quantitative