Robert Quayle

RQQR

Qualitative researcher specialising in the Automotive secto

Services

Full range of qualitative research services from proposal writing, recruitment (through recognised recruitment agencies) through fieldwork both F2F and digital / telephone to analysis and reporting. Knowledge of the Automotive sector gained working principally through larger market research agencies both in the UK and overseas as an outside qualitative consultant on studies for companies such as JLR, VW Group, Daimler Chrysler and Nissan Renault.

Also work across other sectors, notably Finance, B2B, Media and Social

Comfortable with and skilled at deploying the full range of the qualitative researcher’s toolbox developed over more than 30 years in the business.


Speciality

Main speciality is the Automotive sector; ranging across Target Customer work through product clinics, early buyers studies etc. Have also helped OEMs understand issues across the C(onnected) A(utonomous) S(haring) E(lectric) spectrum now so crucial to the future of mobility.

Have also worked across peripherals such as tyres, oil, brakes and so on within the sector


Background

Early career spent in advertising agencies using qualitative research to aid both account and media planning. also worked within large and smaller boutique agencies.

Personable, flexible and versatile, can work well with a range of clients and research audiences


Sectors

  • Consumer durables