- Qualitative techniques: focus group moderation, co-creative sessions and workshops; play and taste product testing; accompanied shop and in store intercept interviews; digital and physical shelf, product and advertising tests - with and without eye tracking; online community moderation; ethnography.
- I conduct qualitative research with children aged 3 to 18 years old, in homes, studios and schools.
- Quantitative studies: brand metrics, NPS and trend trackers; concept screening; usage, attitudes and shopper behaviour surveys; segmentation studies; price elasticity, max-diff, volumetric modelling; Vimeo and digital content tests with and without facial coding, eye tracking, click map or user session recording.
- Data analytics: sales data dashboards; range, planogram and pareto analyses; ROI, TV and promotional uplift tracking; market gap and category analysis.
GLOBAL RESEARCH, MULTIPLE METHODS